Santa Gertrudis cattle

Shows Dreams Do Come True

This Article Apeared in Farming SA issue Decemeber 2007 (pdf link) has been formatted for web viewing by Agristart.

When a go-getter entrepreneur bought an ox to celebrate his business achievements, he fell head over heels in love with the beautiful heifers he saw on the farm and decided he would breed cattle himself. Four years later, he has another success story to tell.

Abel Naphtaly is a dreamer, but a dreamer with a difference – he has ability to make his dreams become reality. And he is so determined to achieve his goals that he ends up living his dreams. Once he has considered all the factors that could influence the outcome, he moves into action with everything at his disposal to realise the dream that makes life meaningful to him.

Abel Naphtaly with some of his Santa Gertrudis cattle.

Abel Naphtaly with some of his Santa Gertrudis cattle.

Born on 17 December 1955, Naphtaly hails from Middelputs in Botswana’s Kalahari district. After ma-triculating in 1974, he started in-service training at the department of post and telecommunications in that country. In 1980 he joined Radio Bophuthatswana

as a radio technicians.In 1983 he moved

to the Agrico Development Cooperation, working as an audio engineer and helping the training department with producing audiovisual materials for agriculture.


In 1992 he left Agrico and started his own business, a security company called Naphtronics based in South Af-rica’s North West Province. He started with one employee, fitting car alarms and radios and home alarms and busi-ness alarms.Three months later he had to hire two more staff members. The business grew fast and soon a security guards division, called “Flash Security”, was launched. In 2000, Naphtaly entered the Busi-ness Directives competition ran by a Spanish enterprise in Madrid. He won a Gold Star award for quality manage-ment, which further boosted his grow-ing business. Three years later, he went on to scoop gold and platinum awards for quality management at a competition in New York which saw participation from 64 countries.


While making preparations to celebrate these achievements, Naphtaly vis-ited several farmers in the Rooigrond and Buhrmannsdrif areas. In this way he met Thys

Abel Naphtaly shows off his stud bull to banker Johan de Klerk.

Abel Naphtaly shows off his stud bull to banker Johan de Klerk.

de Kock on his farm near Molopo Eye and bought an ox for the festivities from him. While the ox was being slaughtered Naphtaly explored the farm and spotted some beautiful heifers in De Kock’s kraal. So began his dream to farm with cattle. When he initially approached De Kock about his idea and told him he wanted to buy the cattle, the farmer said he didn’t think Naphtaly could af-ford them.

But Naphtaly told De Kock: “Maybe I haven’t got the money to buy them now, but the love I have for those cattle will enable me to get the resourc-es to buy them.” He paid several more visits to the farm to admire the cattle and prayed for help to fulfil his dream of owning the beautiful animals. When Naphtaly told his wife and children about his interest in the cattle, they asked him, “Where are you going to keep the cattle, you have no land.”

He replied that God would provide. On a Sunday after church and lunch at a restaurant, he took his family to see De Kock’s cattle for themselves. They agreed that the heifers were very beau-tiful. They prayed and went home. The following Wednesday Naphtaly phoned the farmer to enquire about the price of the cattle. De Kock laughed, but promised that he would weigh the animals and offer him a price per kilogram.

Naphtaly bought 19 heifers with sav-ings from his pension and asked Chief Shole of the Ramatlabama area if he could keep his cattle there. The chief agreed and he applied for a piece of land where he eventually built his kraals.


During his first week of farming Naphtaly realised that he needed a bull. He went to Derby and bought a Simbra-Limousine cross bull and three more heifers. In March 2003 all his heifers disappeared at Ramatla-bama. They were already pregnant and Naphtaly was devasted, but he never-theless stayed determined to pursue his dream. “I could not allow thieves to dictate my future,” he says.

In May 2003 he started buying calves and weaners. He was no longer con-cerned about the breed and merely wanted cattle to plug the hole in his heart. Nine months later he had ac-quired 45 heifers, which he kept on Judge President Mogwe’s farm. He then contacted the department of land affairs to enquire about a farm to rent and a while later they gave him the good news that they had found a suitable farm for him. Naphtaly then arranged for a bank overdraft to buy more cattle.


He decided that he wanted to farm with quality cattle of a specific breed. On his way back from visting his se-curity business at Kuruman one day, he saw a signpost with a picture of a Santa Gertrudis bull on it. He took the turnoff and met Tina and Willie de Jager, who later became his friends. Their love for the breed inspired him to farm with Santa Gertrudis. “It was a good choice that makes me very proud when I walk among my cattle,” says Naphtaly.

He bought two stud bulls and 30 stud heifers from the De Jagers. They immu-nised the cattle against heartwater and three weeks later delivered them to him at Klippan in the Jagersfontein area.

Naphtaly then realised that if he put his money in the bank, he would only receive 8% interest, while he could earn 10 times more investing in cattle. He informed his family about his decision. It would mean spending more time on the farm he was leasing in order to pro-tect his investment there.

“If I could not afford to be on the farm, the environment would take my investment away,” said Naphtaly. He became increasingly committed and dedicated to farming.


Naphtaly became involved in physical work on the farm and discovered that it was good for his health and added to his enjoyment of the business.

Little did he know how close he was to his dream of own-ing a farm. The farm next to the one he was renting came on the market. Naphtaly responded to the advertisement and discussed his aspirations with Gideon Morule, the president of North West African Farmer’s Union, and Ketlile Mabi-letsa, deputy director of district services in the department of agriculture, conservation and environment of North West Province. They referred him to an associate at Agri Start. The necessary arrangements were made and Naphtaly suc-ceeded in getting a loan from a commercial bank to buy an excellent piece of farmland of nearly 1 000 ha that was even partly game-fenced.

He clearly remembers how the farm nearly slipped through his fingers. Time was running out and despite having a loan, the land affairs grant could not be paid over due to a claim.

Abel Naphtaly's Santa Gertrudis cattle  graze on pastures of blue

Abel Naphtaly’s Santa Gertrudis cattle
graze on pastures of blue


It was Wednesday and the offer would lapse on Friday. He had already paid the seller R100 000 and this could be lost if he could not raise the remaining R700 000 by Friday. Morule and Mabiletsa concluded that if Naphtaly kept a nucleus herd of stud cattle and sold the rest, he could raise the amount needed. The money was paid to the lawyer at 2 pm on Friday. “What a relief, but what a terrible feeling of pain knowing that more than 150 of my cattle were gone,” Naphtaly remembers. But he worked even harder and today he will tell you painful decisions are sometimes necessary to secure one’s goals.  With only a few years of farming under his belt, Naphtaly  was nominated as one of the three finalists in the 2007 Developing Cattle Farmer of the Year awards. Cois Harman is a director of Agri Start in Zeerust.